My research interests are in following areas:
Choice Modeling, Applications of Machine Learning and Big Data Technology in Marketing
Managerial decision making in game theoretic situations, signaling games, screening games, pricing, market positioning etc.
Service failure, Service recovery, Service Delay, Service queues.
Consumer Decision Making:
Consumer decision making under uncertainty, including cognitive biases, search, and information use, Psychological constructs and its applications in service evaluations, service recovery effectiveness, eWOM etc.
Bottom of Pyramid Marketing:
Consumer well-being, Social Capital, Consumption in BoP, Subsistence Marketplaces
Drivers of helpfulness of online hotel reviews: A sentiment and emotion mining approach by Chatterjee S. International Journal of Hospitality Management - (Accepted/In-Press)
Explaining customer ratings and recommendations by combining qualitative and quantitative user generated contents by Chatterjee S. Decision Support Systems 119 14-22 (2019)
Exploring the moderating role of construal levels on the impact of process versus outcome attributes on service evaluations by Tatavarthy A. D., Chatterjee S. , Sharma P. Journal of Service Theory and Practice. 30 1-40 (2019)
Impact of actual service provider failure on the satisfaction with aggregator by Chatterjee S. Journal of Strategic Marketing 26 628-647 (2018)
User Generated Content (UGC) and Consumer Behavior: Analytics and Empirical Studies ISIRD, SRIC
Area of Research: Operations
Kittur Prathamesh Vivek
Area of Research: Marketing Analytics
Area of Research: Consumer Behavior