IITKGP

Sangeeta Sahney

Professor

Vinod Gupta School of Management

+91-3222-283866

sahney@vgsom.iitkgp.ac.in

Responsibilities

  • Dean, VGSOM

Research Areas

  • Marketing managment
  • Consumer Behavior
  • Services Marketing
  • Organizational Behavior
  • Quality Management
Broadly, my research interests are in the areas of Marketing and Organizational Behaviour. In Marketing, my research interests include Consumer Behavior, Services Marketing, Internet Marketing, Cross-cultural Marketing and Rural Marketing.  In Organizational Behaviour, my interests include Educational Leadership, Socio-Technical Design systems and Organizational Culture.  I am passionate about studies in Services Quality, with specific focus on Quality Management in Education. This has been my doctoral reaserch area, and I shall always continue working on this.
 
 
  • Conceptualizing Total Quality Management in Higher Education Sahney, S., Banwet, D.K. and Karunes, S. By The TQM Journal Vol.16, No. 2, Emerald 145-159 (2004)
  • Use of Multiple Methodologies for Developing a Customer-Oriented Model of Total Quality Management in Higher Education Sahney, S. By International Journal of Educational Management Vol. 30, Issue, 3, Emerald 326-353 (2016)
  • A SERVQUAL and QFD Approach for Total Quality Education in the Indian Context: A Student Perspective Sahney, S., Banwet, D.K. and Karunes, S. By International Journal of Productivity and Performance Management Vol.53, No.2, Emerald 143-166 (2004)
  • Enhancing Quality in Education: Application of Quality Function Deployment-An Industry Perspective Sahney, S., Banwet, D.K. and Karunes, S. By Work Study Vol. 52, No. 6, Emerald 297-309 (2003)
  • Conceptualizing Consumer Trust in Online Buying Behavior: An Empirical Inquiry and Model Development in Indian Context Sahney, S., Ghosh, K. and Shrivastava, A. By Journal of Asia Business Studies Vol. 7, Issue 3, Emerald 278-298 (2013)
  • Critical Success Factors in Online Retail An Application of Quality Function Deployment and Interpretive Structure Modeling Sahney, S. By International Journal of Business and Information Vol. 3, No. 1, Academy of Taiwan Information Systems Research 144-163 (2008)
  • A Comparative Assessment of Performance of Select Institutes of Higher Education: Application of Analytic Hierarchy Process and Data Envelopment Analysis Sahney, S. and Thakkar, J. By Quality Assurance in Education Vol. 24 Issue 2, Emerald 278-302 (2016)
  • Delighting Customers of Management Education in India: A Student Perspective Sahney, S. By The TQM Journal Vol.23, No. 6, Emerald 644-658 (2011)
  • Delighting Customers of Management Education in India: A Student Perspective, Part II Sahney, S. By The TQM Journal Vol.23, No. 5, Emerald 531-548 (2011)
  • Co-Principal Investigator

Ph. D. Students

Debananda Bindhani

Area of Research: Diffusion studies: Interdisciplinary

Kunal Singha

Area of Research: Manufacturing, Supply Chain, Quality

Maria Vinu K

Area of Research: Quality Management in E-Learning

Neeti

Area of Research: Marketing

Rabin Roy

Area of Research: Entrepreunership

Sudipt Kumar

Area of Research: HR and OB

Sweta Saroj

Area of Research: HR and OB