Sangeeta Sahney
Professor
Vinod Gupta School of Management
+91-3222-283866
Area of Research: Diffusion studies: Interdisciplinary
Area of Research: Emotions in Organizations
Area of Research: Manufacturing, Supply Chain, Quality
Area of Research: Quality Management in E-Learning
Area of Research: Marketing
Area of Research: Entrepreunership
Area of Research: HR and OB
Area of Research: HR and OB
Area of Research: Business Ethics
Area of Research: General Management/ Human Resources
Thesis Title: High-Performance Work Practices in Academia: Impact on Academic Output of Select Higher Education Institutes in India
Area of Research: IT applications in HR
Thesis Title: SELECT FACTORS INFLUENCING PRODUCTIVITY OF RESEARCHERS IN PUBLIC FUNDED R&D ORGANIZATIONS
Area of Research: Consumer Socialization and growing role of Internet
Thesis Title: Socialization Agents and their Impact on Consumer Decision Making
Area of Research: Consumer Behavior in Rural Marketing
Thesis Title: Varying Perspectives on the Indian Rural Market and Impact of Select Psychographic and Sociographic Factors on Brand Loyalty
Area of Research: Intercultural Communication
Thesis Title: Impact of Standardization and Adaptation of Television Advertisements on Brand Resonance
Area of Research: Consumer Behavior
Thesis Title: Understanding Consumer Motivations for Showrooming and Webrooming: Emerging Issues in Changing Retail Landscape
Area of Research: Consumer Behavior
Thesis Title: Examining the Impact of Culture on Potential Adopters'' Perceptions towards Green Innovation: A Study of Electric Two-wheeler Purchase in India
Area of Research: Information Systems
Thesis Title: UNDERSTANDING MARKET BEHAVIOUR IN MICROBLOGS - A STUDY ON TWITTER AND HOLLYWOOD MOVIES
Area of Research: EDUCATIONAL LEADERSHIP
Thesis Title: Principal Leadership and Student Achievement in Select Indian Secondary Schools: A Mediated-effects Model
Area of Research: OB and HR
Thesis Title: A Study to Assess Moral Sensitivity of Science and Technology Students